The extraordinary year 2020 has carried too many changes. The black swan incident, frequent political and economic changes, and the tough environment highlight the resilience of China's economy. In 2020, with the steady growth of China's real estate industry and the escort of policies, the fine decoration market will be flat against the trend.
According to AVC monitoring data, in 2020, the market scale of fine decoration will reach 3.25 million sets, which is basically the same as that of the previous year. Bathroom products are standard products. With the fluctuation of the market, the annual scale of toilet and washbasin will reach 3.24 million sets, which is the same as that of the previous year; the scale of shower will reach 3.23 million sets, which is 1% lower than that of the previous year.
AVIC cloud (AVC) "annual report on sanitary ware of fine decoration market of China's real estate commercial residence in 2020" summarizes the following characteristics of sanitary ware products in fine decoration market:
1.Third, fourth and fifth tier cities are making great efforts, showing a trend of high growth and catching up
In 2020, the refined decoration bathroom market is still dominated by second tier cities, and top cities such as Hangzhou, Chengdu and Guangzhou are new first tier and second tier cities. Among the high growth cities, the third, fourth and fifth tier cities are not outdone, and the scale of several cities mainly including Lianyungang, Ya'an and Yancheng has doubled.
2.The concentration of brands is decreasing and the market competition is becoming white hot
The leading enterprises in the hardcover bathroom industry are in a stable position, almost forming an oligopoly. Under the seemingly unchanged competition pattern, waist enterprises are gradually catching up, and more than half of the top 11-50 brands have a year-on-year growth of more than 100%. From 2018 to 2020, the data shows that the share of top 10 brands in the hardcover bathroom market has dropped from 88.7% to 83.7%, and the brand concentration has dropped by five percentage points. The market competition has improved One step further.
3. Bathing in the spring breeze of hardcover, intelligent bathroom ushers in new opportunities
Under the influence of the continuous improvement of the quality of life and the trend of hardcover, the intelligent toilet market shows obvious signs of recovery and rapid growth in demand in the second half of 2020. In the hardcover market, the intelligent bathroom has also entered the rising period. According to the monitoring data of AVC, in 2020, the market scale of the smart toilet with fine decoration has exceeded 500000 sets, with a year-on-year growth of over 60%. The potential is huge, and the importance of the engineering channel of the smart toilet is gradually highlighted.
According to the forecast of AVC, by 2022, the market scale of fine decoration will reach 5.05 million sets, and the market scale of sanitary ware is expected to break through 5 million sets, so the market is developing well.